‘); relatedMediaItem.appendTo(‘#article_media_related ul’); relatedMediaItem.find(“a”).click(function(){ // track click bam.tracking.track({ async:{ isDynamic : false, compName : “Embedded Article Page Video”, compActivity : “Article Related Video Click”, actionGen : true } }); location.href = “/media/video.jsp?content_id=”+obj.contentId+”&c_id=sf”; }); } }); } }); } function collapsePlayer(){ $(“#article_flv_player”).css({“width”:”1px”,”height”:”1px”,”background-color”:”none”}); } function playVideo(vFile) { // track click bam.tracking.track({ async:{ isDynamic : false, compName : “Embedded Article Page Video”, compActivity : “Article Main Video Click”, actionGen : true } }); var bitRate = “1000K”; $(“#article_flv_player”).css({“width”:”640px”,”height”:”390px”,”background-color”:”#000000″,”text-align”:”center”}); var vurl, vcontent_id, vduration; vurl = ‘http://mediadownloads.mlb.com/mlbam/2010/03/20/mlbtv_cinsfn_7206315_1m.mp4′; vcontent_id = ‘7206315′; vduration = ‘00:00:18′; articleFlvPlayer.startPlaylist([ {type:'freewheelAd', content_id:vcontent_id, duration:bam.media.getDurationInSeconds(vduration)}, {type:"video", path:vurl} ]); // track playback start bam.tracking.track({ async_media:{ mediaID : mediaContentId+”|MLB_FLASH_”+bitRate+”_PROGDNLD”, playerType : “Flash”, playerContext : “Embedded Article Player”, playerFlavor : “MLB Article”, contextVersion : “3.0″, streamType : “Progressive Download”, bitRate : bitRate } }); return false; } var articleFlvPlayer = new bam.FlvPlayer({ skin : “/flash/video/y2009/skins/mlb_article_page.swf”, hideControls: false, self: “articleFlvPlayer”, elemId: “flashPlayer”, height: 390, width: 640, containerId: “article_flv_player”, playerContext: “Embedded Article Player”, defaultVolume: 35, autoPlay: false, onPlayerLoaded : function(){ bam.tracking.track({ async:{ isDynamic : false, compName : “Embedded Article Page Video”, compActivity : “Embedded Article Video Impression”, actionGen : false } }); }, onCollapse : function(){collapsePlayer();}, onPlaylistComplete: function(){ collapsePlayer(); // track playback complete bam.tracking.track({videoComplete:{playerContext:”Embedded Article Player”}}); } }); $(function(){ $(‘#article_media_thumb’).html(‘‘); $(‘#article_media_headline’).html(mediaMeta.headline); if (mediaMeta.duration!=’00:00:00′) { $(‘#article_media_duration’).html(‘Duration: ‘ + mediaMeta.duration); } $(‘#article_media_bigBlurb’).html(mediaMeta.bigBlurb); loadKeywords(mediaMeta); }); } // Flash alternate ‘); relatedMediaItem.appendTo(‘#article_media_related ul’); }); } }); }

By Chris Haft / MLB.com

GIANTS 6, REDS 0
at Scottsdale, Ariz.
Saturday, March 20

Reds at the plate: Cincinnati had runners on the corners with nobody out and one out in the fourth and fifth innings, respectively, but couldn’t get the big hit.

Giants at the plate: San Francisco jumped ahead with first-inning home runs from Edgar Renteria and Aubrey Huff. For Huff, it was a two-run poke and his third home run of the spring. Eli Whiteside added a two-run double in the sixth.Reds on the mound: Travis Wood settled down after the Giants’ three-run first, allowing one hit in two scoreless innings.Giants on the mound: Todd Wellemeyer became the first Giant to pitch five innings in a Cactus League game, surrendering four hits in five shutout frames.Worth noting: Huff, whose defense has been considered questionable at best, dove to his left to snare Juan Francisco’s sharp grounder and start a 3-6 double play that ended the fourth inning.Cactus League records: Reds 7-8; Giants 13-6Up next: The Reds will split up for two games that are both at 4:05 p.m. ET on Sunday. Fifth starter candidate Justin Lehr will be making his fifth outing, but first start, as the Reds host the Cubs at Goodyear Ballpark. This could be a pivotal outing for Lehr to stay in the race. Two veteran relievers having stellar springs — Francisco Cordero and Arthur Rhodes — are scheduled to follow. Carlos Silva is Chicago’s scheduled starter. In the away game vs. the A’s, No. 2 starter Johnny Cueto will pitch against Dallas Braden. Relievers Mike Lincoln and Jared Burton will also get work.Giants ace Tim Lincecum won’t receive an opportunity to improve upon his unsightly 9.39 ERA, but he will have a chance to pitch. Lincecum will start a Minor League exhibition or intrasquad game Sunday morning to stay on his regular throwing routine. The two-time Cy Young Award winner, who’s avoiding a four-hour round trip to Tucson for the Giants’ exhibition against Arizona, is 0-2 in three Cactus League starts. Right-hander Kevin Pucetas, competing for the No. 5 starting spot, will pitch the Arizona game for San Francisco. Left-hander C.J. Wilson will start for the D-backs.

Chris Haft is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

Renteria, Huff go yard for Giants

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In the everyday race for place and space in the online social marketing world, many business owners are getting caught up in the quicksand of believing that pure numbers equal ROI (return on investment). In truth, watching the numbers add up can be a natural high that screams from the Academy Awards podium Sally Fields style, “You like Me, You Really like Me.” Dazzling lights and little golden statues aside, let’s really evaluate those numbers and how they convert into actual marketing numbers for your business.

Many business owners suffer the frustrating feeling of exhausting even more of their time trying to tip toeing through the learning curve and sift through the techno-geek language barrier constructed around each social media forum. For example, how long does it take for you to learn to “RT your @tweeps about #quote” or “hit your tweeples with a shout out to your new twit @MagicUSA on #followfriday”? Insane yet? Multiply that by the number of social media networks in the known universe and becoming a hermit with a dog in Florida on the beach will seem like a good idea!

What is worse than the multitude of social media that the average business owner tries to participate in during a given week is the amount of time invested without measuring the results. Now, if you are shaking your head and pointing at that little number spinning like the meter on a gas pump, then bad news is about to enter your world: You are contaminating your marketing pool! For years, everyone has been taught that electronic marketing is about gaining the largest group of people to send a massive email to on a regular basis in hopes that 1% of those people will buy your product, ask for your services, or move on to whatever the next step is in the marketing plan.

NOTE: YOU MUST HAVE A MARKETING PLAN…on paper…with marketing options for “what ifs.” This is a truth of every business no matter what industry. If you don’t have a marketing plan, stop reading now and get one! I will wait.